Frankly Good Coffee
Small Batch Coffee Roaster
Frankly Good Coffee is a small batch coffee roaster in Las Vegas, Nevada. They started their business selling fresh-roasted coffee out of the back of their van at Farmer’s Markets. Now, 10 years later, Stef (head coffee roaster) has expanded to shipping her delicious coffees country-wide and providing wholesale to some local cafes and restaurants.
When Frankly Good Coffee came to Folk Founded, their existing brand and website was…a bit bland…NOTHING like their coffee or Stef’s cheeky personality that had become a part of the Frankly Good Coffee brand. We needed to bring some energy and fun to the brand and make the online shopping experience exciting since increasing members of her monthly coffee club was our biggest goal.
Together we made some updates to the logo, refined her color palette, updating the packaging and unboxing experience, created a fresh new website, and crafted some templates and resources for her social and email marketing efforts.
Brand Pillars
Community
Humor
Creativity
Project Scope
Brand Identity
Product Packaging
Custom Squarespace Website
Social + Email Graphics/Templates
The Logo
When Frankly Good Coffee came to Folk Founded to breathe some new life into their visuals, it was important that we maintained the integrity of what had existing for TEN years!
We wanted to keep the playful, handwritten nature of the logo but clean it up and modernize a bit.
Original
New
The Website
Home Page Before
Home Page After
Shop Page Before
Shop Page After
